What is Search Engine Marketing?
Search Engine Marketing (SEM) is a form of Internet marketing which involves process of gaining more website traffic by increasing their visibility on search engine results primarily through purchasing ads on search engines.
Search Engines have changed the way people finding information, they are the best way your customer and potential customer to find your business. When you look at what people are doing on the Internet, they are searching and that’s how they find information.
So, it is really important to rank on top of the page. But, the competition is fierce and it is not possible for everyone to come out on top. Search Engine Marketing (SEM) is the best way to generate traffic to your website and increase your revenue through search engine advertising.
How it Works?
Google AdWords, Bing Ads, and Yahoo Ads – by far the most popular SEM platforms operate on PPC (Pay-Per-Click) model. Advertisers bid on keywords and pay only when a user clicks on their ads. Every time a user searches for particular keyword, Google digs into their directory of advertisers and choose the set of ads to appear in their search results.
Whether your ad is appearing or not depends on a combination of three factors – CPC bid, quality score, and ad format. Combining all these factors Google calculates advertiser’s ad-rank using which it decides who gets to appear on the page and where.
Evil Inc. is an industry leading SEM company with years of experience helping businesses find their customers. We ensure you get high ad-rank in search results with high CTR and conversion rates. Once you have created a new ad campaign you will need to manage it continuously. But, being a business owner, one cannot pay attention to thousands of things you might need to attend to. By hiring us, you can be worry free of your online ad campaign. We ensure you get high ad-rank with high conversion rates. We evaluate and improve your ad campaign in several key areas such as follow:
Effective PPC Keywords: An effective PPC keyword consist of following qualities:
- Relevance: What is the point if you are paying for traffic that has nothing do with your business. We use advanced tools to determine most relevant keywords for your business that guarantees high CTR and conversion rates.
- Exhaustive: Short keywords usually have high competition but not effectively high traffic. Long tails keywords are more specific and less common and usually have high CTR and conversion rate. Also, they add up to the majority of traffic.
- Expansive: SEM requires constant refinement, you will need to constantly update your keyword list and ad campaign to survive. By hiring us, you can be worry free of any iteration and adaptations, and only focus on your business.
Reviewing Negative & Costly Keywords: We constantly review and evaluate keywords which are non-converting or costly. Otherwise, what is the point of paying for costly keyword that is really expensive and under-performing.
Quality Score: It is metric which determines the relevance of your ad to users and plays a vital role in determining your ad rank. It is usually calculated based on your ad CTR, keyword relevancy and landing page quality. We ensure high quality of your ad that results in higher CTR and relevancy which improves an overall quality score.
Landing Page Optimization: It is a page which appears in response to clicking on a search engine ad. Landing page plays a crucial part in an online ad campaign and determining the quality score, a good landing page should have relevant and user engaging content which should be able to turn a visitor into a customer. We refine/modify the content of your landing page that aligns with individual search query which results in high conversion rate.
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